When Compliance Signs approached Odd!Life Studios to create a series of quirky videos showcasing their safety products, the director and I collaborated with the Compliance creative team to develop the direction for the main character. They provided a character outline and defined the world he inhabited, which guided our approach. My role was to select products from the company’s website that fit within these parameters and then create video scripts based on them. The stories centered around the titular Rule Breaker, who faced consequences for his actions. After several rounds of feedback with the director and the Compliance Signs marketing team, the videos went into production. The result was a series of engaging and memorable videos that highlighted Compliance Signs’ products effectively.
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