When Compliance Signs approached Odd!Life Studios about creating a series of quirky videos that showcased their safety products, the director and I sat down with the Compliance creative team to develop a direction for the main character. They provided a character outline, and defined the world he lived in, and we got to work. My task was to select products from the company’s website that fit within the supplied parameters so that I could then create video scripts based on them. These stories were centered around the titular Rule Breaker living up to his name and suffering the consequences for doing so. After a few exchanges between myself, the director, and the Compliance Signs marketing team, these videos were put into production. The result was a series of fun videos that showcased Compliance Sign products in a memorable way.