| Client: | Steven Quach |
| Production Company: | Aeri Productions |
| Date: | 2023 |
| Service: | Screenwriter |
| Length | 90 sec |
Project Summary
At the end of November, I received a text from Director Steven Quach asking if I was interested in writing a 90-second spot for a client. The catch? Production dates were already set, and we had less than a week to pull everything together after the client brought Aeri on board. This meant the script needed to be written and revised quickly so the production team could secure locations and props in time.
The initial contact came on a Tuesday, with a client meeting scheduled for Thursday to clarify their vision. During that meeting, the client revealed they wanted to do a brand launch for a new line of vapes, created in partnership with rapper Nicky Jams. However, they were clear it couldn’t be a typical brand reveal. They wanted an action-packed, espionage-themed spot, reminiscent of Mission Impossible and James Bond, with Nicky Jams prominently featured.They gave us creative freedom and access to luxury vehicles and locations to bring their vision to life.
That Thursday, I met with Steven at Starbucks, where we workshopped an ambitious draft that he and Aeri Producer Son pitched to the client. The inclusion of a yacht, jet ski, luxury car, and action sequences was exactly what they were looking for. After a few minor revisions, the Aeri team headed to Miami, completing a day and a half of intense shooting followed by a week of editing. Nicky Jams teased the first half of the video on Instagram, building anticipation for the full reveal, which took place on Black Friday.
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