| Client: | Steven Quach |
| Production Company: | Aeri Productions |
| Date: | 2024 |
| Service | Screenwriter |
| Length: | 90s,30s,15s |
Project Summary
When Aeri approached me to help develop a concept for Grunt Style, the clothing company was reviewing pitches from several creative teams. Steven brought me and another writer on board to produce multiple concepts for their consideration. The company’s directive was clear: create something heartfelt, patriotic, and service-oriented that emphasized the theme of paying it forward.
The script for the final spot, featured above, tells the story of a combat veteran interacting with different people in his daily life, illustrating how one person’s selfless acts can inspire countless others. The spot was written to be easily adaptable, allowing it to be seamlessly edited into shorter segments for various use cases without needing any changes to the original script. The concept and script secured Aeri as the producer for the Grunt Style spot.
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